This presentation will discuss the relationship of marketing to consumer health and well-being, using disparities in obesity and gentrification as two diverse focal domains. First, I will discuss the big picture of health disparities in the United states, and provide an overview of the relationship of marketing to consumer health. Then, I will overview a multi-method program of research which has examined the role of the marketing environment on disparities in obesity. Next, I will discuss qualitative research utilizing videography which examines diversity-seeking, consumption and community in neighborhoods undergoing urban revitalization. I will summarize and integrate key findings across the two domains with a focus on lessons learned regarding approaches and strategies that may be utilized by marketers and policymakers to contribute to the development of health and well-being among diverse consumers.
Professor Grier conducts interdisciplinary research focusing on the relationship between marketing activities, and consumer health, with a focus on obesity. She has published her research in leading marketing, psychology health and health policy journals. She is currently the Director of food marketing research for the African American Obesity Research Collaborative Network (AACORN) and had a significant experience as a consultant for the Federal Trade Commission.