Professor Agnes Nairn (Chair of Marketing, School of Economics, Finance and Management, University of Bristol)
“Everybody Wants to Change the World!”
We want our research to make a difference but working out how to do this isn’t always easy. Balancing the theoretical demands of journals with the practical demands of governments, charities, businesses and policy advocates can be tricky and frustrating. In her talk, Agnes Nairn will discuss some of the multi-stakeholder projects she’s got herself involved with in various countries and will share some of things she’s learned (often the hard way) about trying to do the kind of research we hope might just make things a bit better for some.